Multiply concepts by languages, versions, and formats to estimate content pieces. Count a complete carousel as one content piece, but count its slides separately when estimating export files. Revisions replace versions; they are not automatically additional deliverables.
Build your delivery plan.
Your batches
Keep different formats or languages in separate batches. Every batch below is included in the total.
Whole-plan total
Keep a download before leaving. Your entries stay in this tab and are not saved after a reload. Up to 20 batches. Counts exclude captions, thumbnails, source files, and review documents. No cost, duration, or Aitoma plan allowance is implied.
The worked example: 18 pieces, 42 files.
Three concepts, two languages, and one version of each produce six concept-language combinations. Give each combination one video, one image, and one five-slide carousel. The batch contains six videos, six images, and six carousels: 18 content pieces.
The carousels contribute 30 image files. Together with the six video files and six standalone images, the delivery contains 42 final media files. Captions, thumbnails, source projects, and review documents are additional handoff items and are not included in that file count.
Decide what counts as a different format.
A portrait video and a square adaptation count as two formats here when each needs its own export and layout review. The same portrait file posted to two channels remains one creative export, although its caption, account settings, and placement preview still need attention.
A new opening or a different offer can be a separate version if both will be delivered. A corrected spelling in the same approved output is a revision. Make those distinctions in the brief so a production count does not grow simply because files were re-exported.
Do not multiply combinations you will never use.
| Real scope | How to handle it |
|---|---|
| Only the launch video needs a second language | Calculate it separately from the single-language images and carousels. |
| Some concepts need three slides, others five | Use separate batches for each carousel length. |
| One concept has two different hooks | Calculate that concept with two versions and the others with one. |
| Three channels use the same file | Count the export once; record publishing work separately. |
Use Add batch when a group of deliverables needs different formats, languages, versions, or slide counts. Select a batch to edit it; the whole-plan total includes every batch. Remove a batch if it duplicates an export already counted elsewhere. Undo restores the most recently removed batch.
A mixed plan: seven pieces, nineteen files.
Suppose two product-video concepts each need one version in two languages. In the first batch, set concepts to 2, languages to 2, video formats to 1, and both image and carousel formats to 0. That gives four video pieces and four files.
Add a second batch for three single-language carousels. Set concepts to 3, languages to 1, versions to 1, carousel formats to 1, and slides to 5; set video and single-image formats to 0. This adds three content pieces and fifteen slide files. Together, the plan contains seven pieces and nineteen media files. These are fictional planning inputs, not a client delivery or a production allowance.
Download plan keeps a readable breakdown. Download CSV gives each batch its own row, with assumptions and totals. Entries are not saved after a reload, so keep a download before leaving. If any batch has invalid inputs, the total and both downloads stay unavailable until it is corrected.
Turn the count into a production decision.
Identify the message each piece serves before committing to the total. If two outputs answer the same question in the same way, one may be unnecessary. If a key product explanation is missing, more variations of the opening will not fix the gap.
Use the file total to plan handoff and the piece total to plan approvals. Estimate human time with a separate workload model. A count does not establish duration, cost, quality, or how the content will perform after publication.