1. Who we are
The data controller is Filtroo OÜ, a private limited company under Estonian law, registry code 16246756, VAT EE102381229, registered address Tööstuse tn 48, 10416, Põhja-Tallinna linnaosa, Tallinn, Estonia, operating under the brand “Aitoma”.
This policy covers our marketing sites (including aitoma.ai) and the Aitoma application at studio.aitoma.ai. For all privacy matters, contact hello@aitoma.ai.
2. Data we collect
Account
Email address, name, and password when you create an account. Authentication is managed by our provider Supabase; passwords are stored hashed and are never visible to us.
Onboarding answers
If you complete the onboarding questionnaire: your role, team size, main challenge, content type, expected monthly volume, and preferred language. We use these to configure your workspace.
Payment
Payments are processed entirely by Stripe. We never see or store your card number. We store your Stripe customer and subscription identifiers, your plan, invoice status, and your credit ledger.
Content you upload
Product photos, brand assets, reference images, scripts and briefs, voice samples, and face or likeness images for AI clones (see Section 3), plus any support or feedback messages including screenshots.
Generated content and usage
The videos, images, and copy the service produces for you, your generation history, and the linkage to social accounts you connect (see Section 5).
Technical
IP address, browser and device information, approximate (country-level) location, and the cookie identifiers described in Section 6.
3. Face and voice data (AI clones)
To create an AI clone, you upload face images and voice samples. We treat these as sensitive data and process them only with your explicit consent, which you give when you start clone creation, and only to build and render your clone.
- You must own, or have documented permission to use, any face or voice you upload, whether your own or a third party's. This is also a warranty you give in our Terms.
- Clone source material is processed by specialised providers (voice by ElevenLabs; image and video by the generation providers in Section 7) solely to deliver your generations. Under our agreements, it is not used to train their general-purpose models.
- You can withdraw consent and request deletion of clone source data at any time via hello@aitoma.ai; we remove the source assets from active systems within 30 days.
4. How we use your data and lawful bases
- To perform our contract with you (GDPR Art. 6(1)(b)): providing the service, generating content, managing credits and billing state, publishing posts you schedule, and support.
- Legitimate interests (Art. 6(1)(f)): securing and improving the service, preventing fraud and abuse, and aggregate, de-identified analytics.
- Consent (Art. 6(1)(a)): face and voice processing (Section 3), marketing emails, and advertising cookies (Section 6). You can withdraw consent at any time.
- Legal obligation (Art. 6(1)(c)): accounting, tax, and invoice records.
We do not sell personal data. We do not use your uploads or your generated content to train our own AI models.
7. Who we share data with
We share data only with vetted providers under data-processing agreements, and only what each needs to do its job:
- Supabase: database, authentication, and file storage
- Stripe: payments and billing
- Vercel: web hosting and geo-routing
- Railway: API hosting
- Modal: media rendering
- OpenAI: transcription of generated voiceovers
- Anthropic: AI text generation (enterprise terms; no training on customer data)
- ElevenLabs: voice synthesis and voice cloning
- Kie.ai and WaveSpeed: image and video generation
- Google (Gemini): image and vision analysis
- Ayrshare: social publishing
- Meta: advertising measurement and ads features
- Brevo: email communications
- Bright Data: public social-content analytics
We may also disclose data where required by law, or as part of a corporate transaction (in which case we will give you notice). We update this list as providers change; material changes are reflected in the “Last updated” date.
8. International transfers
We are based in the EU. Several of our providers process data in the United States. Where they do, transfers rely on the EU–US Data Privacy Framework for certified providers, and otherwise on the European Commission's Standard Contractual Clauses together with supplementary measures. A copy of the relevant safeguards is available on request via hello@aitoma.ai.
9. How long we keep data
- Account and content data: kept while your account is active; deleted or anonymised within 90 days of account deletion.
- Payment and invoice records: retained for 7 years, as Estonian accounting law requires.
- Clone source data (faces and voices): deleted within 30 days of consent withdrawal, per Section 3.
- Backups: purge on a rolling 35-day cycle.
Step-by-step deletion instructions, including for data from connected platforms, are at Data Deletion Policy.
10. Your rights
Under the GDPR you can ask us for access to your data, rectification, erasure, restriction of processing, portability, and you can object to processing based on legitimate interests. Where processing is based on consent, you can withdraw it at any time without affecting processing that already happened.
To exercise any right, email hello@aitoma.ai from your account email address. We respond within one month.
You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon, www.aki.ee) or with your local supervisory authority.
11. Security
Data is encrypted in transit (TLS) and at rest with our infrastructure providers. We apply access controls and least-privilege principles internally, and card data never touches our systems (it is handled on Stripe-hosted pages). No system is perfectly secure; if a breach affects you, we will notify you and the supervisory authority as the GDPR requires.
12. Children
Aitoma is built for business and professional use and is not directed at anyone under 16. We do not knowingly collect children's data, and we will delete it if we discover it.
13. Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top changes with every revision, and we announce material changes by email or in the app before they take effect.
14. Contact
Filtroo OÜ · Tööstuse tn 48, 10416, Põhja-Tallinna linnaosa, Tallinn, Estonia · hello@aitoma.ai
See also our Terms & Conditions.
5. Connected social and advertising accounts, and public-content analytics
Auto-posting runs through our publishing partner Ayrshare. When you connect Instagram, TikTok, YouTube, or Facebook, your platform login tokens are held by Ayrshare, not by us. We store only your Ayrshare profile reference and post metadata (captions, schedule, publish results).
Meta advertising accounts. If you connect a Meta advertising account, you authorise Aitoma to work with it through Meta’s Marketing API. We access only what the feature needs: the ad accounts and Facebook Pages in your Meta business portfolio, so you can choose which to use; the Facebook Page and Instagram account an ad runs under; your campaigns, ad sets, ads and their creative; and their performance figures, meaning spend, impressions, clicks and conversions. We use this for two purposes only: to create the advertising objects you asked Aitoma to build, and to report performance back to you inside Aitoma. Every campaign, ad set and ad we create is created paused and cannot spend money until you activate it, and you set a daily budget cap we enforce on our side. Your access token is encrypted at rest and is never shared with another customer. What Aitoma learns from your results is used for your account only and is never pooled across customers, and we do not use your ads data to train AI models. Disconnecting in the app revokes our access and stops all further collection immediately; you can also remove Aitoma at any time from your Meta business settings. Deletion of the data we already hold is covered in our Data Deletion Policy.
The service can also retrieve publicly available social posts and profile statistics, including for third-party accounts you choose to track, through our data partner Bright Data. Our lawful basis is our and our customers' legitimate interest in analysing publicly published content. We do not access private accounts or non-public data. If you appear in public content processed this way and want it removed from a customer's workspace, contact hello@aitoma.ai.