Aitoma creative workflow
AI UGC-style videos.
Edited for your brand.
Turn a customer question into a presenter-led product story. Aitoma connects the script, product scenes, captions, and creative quality checks before your final approval.
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See the complete edit.
The SimpleStudy example pairs a presenter opening with product views and a designed ending. Watch how the spoken message, captions, and screen content work together. Those are the details that turn a generated scene into a finished video.
Explore the SimpleStudy scene breakdown or the coffee presenter reel to see two different approaches. Both are illustrative creative examples; the speakers are AI-generated.
What does “AI UGC-style” mean?
UGC means user-generated content. In AI video tools, “UGC-style” describes a creator-like presentation made with a synthetic speaker: a person addressing the camera, introducing a problem, or explaining a product. It describes the format, not proof of a real customer’s experience.
Aitoma uses presenter-style creative as part of a wider production workflow. The presenter introduces the message; product footage, approved screens, captions, and editing develop it. If the story depends on an actual customer experience, use a real customer or human creator for that account.
Bring your product. We connect the creative.
| You provide | The creative work it supports |
|---|---|
| Your website and current product references | A message grounded in what the product actually offers. |
| The customer question and desired next step | A focused script with a clear opening and ending. |
| Approved photos, screens, or use footage | Product scenes that support the spoken message. |
| Brand references and pronunciation notes | A consistent visual treatment, voice direction, and captions. |
Aitoma’s creative workflow brings together scripting, visual creation, editing, and quality review. Before you approve the result, creative checks cover issues such as text overlaps, empty scenes, transitions, pronunciation, and caption timing. Your final review confirms the business details and the version you want to use.
Start with a creative brief when the message needs clarifying. For software, supply current product screens; for a physical demonstration, supply footage that shows what really happens.
One question. A brief you can actually produce.
Here is a fictional coffee-brand brief for a 15-second vertical video. It is a planning example, not a transcript of the reel above. The job is to help a shopper find the product guidance they need.
| Part of the edit | Direction for this example |
|---|---|
| Opening · about 3 seconds | Presenter asks: “Not sure which coffee to choose?” |
| Product context · about 7 seconds | Show the actual range and the brand’s current buying guide. Voice: “Start with how you brew. Check our guide for the options that fit.” |
| Next step · about 5 seconds | Hold a readable brand close: “Find your next cup.” Point to the matching guide. |
| Before production | Verify that the buying guide exists and supports the choices shown. Replace any invented product labels or unsupported recommendations. |
The time blocks are a storyboard target. Check the recorded delivery with the script timer, then allow enough room for product views and the ending. The brief is ready only when the wording and source material agree.
Know what you are approving.
| Part of the finished video | Review question |
|---|---|
| Spoken message | Does it say the approved words clearly, with the right brand pronunciation? |
| Product scenes | Are screens, packaging, labels, and feature behavior accurate? |
| Captions and layout | Can someone follow the message on a phone without sound? |
| Editing and sound | Do scenes connect cleanly, with no unintended gaps or competing audio? |
| Closing action | Does the ending point to the right offer or page, with time to read it? |
Use the creative review worksheet to keep comments tied to a scene or timestamp. If the voice changes, recheck captions and timing too. Approval records which export you accepted; campaign performance is measured after publication.
A few things you might be wondering.
Clear answers before you get started.
Is this the same as a real customer testimonial?
No. An AI presenter delivers an approved script; it has not personally used the product. Use genuine, attributable customer material when the message depends on someone’s lived experience.
Will I need to edit the video myself?
Aitoma’s workflow includes scripting, editing, and creative quality checks before your review. You give final business approval and flag any changes needed. The finished examples show the level of editing to assess; they are not a promise that every first draft needs no revisions.
Can I choose a particular presenter or voice?
Confirm the presenter, voice, language, and source requirements for your brief before production. The examples on this page demonstrate creative approaches rather than a guaranteed catalog of available characters or voices.
What happens when I click “Get my free playbook”?
You start with a free brand playbook covering your audience, message, and content ideas. That is the first step in planning your content; it is not an instant free video export.
Make your next move specific to your brand.
Start with your free playbook: your audience, what to say, and ideas worth creating.