Use this worksheet to separate factual checks, production defects, revisions, and final approval. It works across images, videos, and carousels, with extra audio and timing checks where needed.
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Multi-format creative review
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Your working plan
Asset and version: Fictional example: coffee-demo-v01. Format: 15-second product video. Intended use: organic product introduction. Approval pending. Brief and source checks: Record the exact reference and the reviewer for each check. Example: product identity matches fictional PACK-01 v3; the closing free-delivery claim is blocked because current offer terms are missing. Visual and text checks: Read at phone size. Check spelling, product details, contrast, crops, and overlapping elements. For carousels: verify order and narrative. Video and audio checks: If applicable: watch entire export; check captions, pronunciation, scene continuity, transitions, ending, and final mix. Correction log: Location | issue | requested change | source | priority | owner. Fictional example: 6.2 seconds | final caption word clipped | keep the complete approved line readable inside the intended crop | SCRIPT-01 v1 | required | editor. Recheck record: Record the replacement version and check the change plus surrounding elements. Do not mark complete until the revised export has been reviewed. Approval decision: Pending. Named reviewer, date, accepted version, intended use, and unresolved items to be completed after actual review.
Edits stay in this tab. Export your work before leaving. This worksheet organizes your input; it does not generate or verify claims.
Download a blank worksheetUse three outcomes.
Pass means the stated check is satisfied. Revise means a known change is required. Blocked means a source, fact, or decision is missing. Do not turn a blocked factual claim into a passing score because the rest of the design looks good.
The example starts with approval pending. Completing the worksheet is not itself approval; a named reviewer must assess the actual file.
Give each correction a location.
Use a timestamp for video, a slide number for a carousel, or a region for an image. State the requested result and attach the source that resolves it. Separate required corrections from preferences so the producer can prioritize.
If several people review the piece, consolidate conflicting comments before sending the change list. Keep one agreed version of the brief.
Preserve the revision record.
Record what changed and which version was rechecked. A new voice line can affect captions; a new image can affect contrast. Check the surrounding content as well as the original defect.
Use final approval for the accepted output. First-pass acceptance is a different measure and requires a record of the first submitted version.
Follow one review from issue to recheck.
This is a fictional review exercise, not a NAIARA result or a review of a published coffee example. The brief is a fifteen-second coffee product introduction. Its closing line should invite viewers to explore the range. The first submitted export is coffee-demo-v01; the replacement is coffee-demo-v02. All source IDs below are illustrative.
| Check and location | Outcome | Evidence and next action |
|---|---|---|
| Product identity · v01, 0–4 seconds | Pass for this check | In this exercise, the visible label matches PACK-01 v3. Keep that reference with the record; it does not verify any offer claim. |
| Caption · v01, 6.2 seconds | Revise | The last word is clipped. The editor must preserve SCRIPT-01 v1 and keep the complete line readable in the intended crop. |
| Offer · v01, 12–15 seconds | Blocked | “Free delivery” has no current market-specific terms attached. The business owner must supply evidence or approve a change to the wording. |
| Caption · v02, 6.2 seconds | Pass on recheck | In the fictional replacement, the complete line fits and remains readable at normal playback speed. Record v02 and the reviewer; retain the v01 issue. |
| Offer · v02, 12–15 seconds | Still blocked | The caption correction did not supply the missing offer terms. The asset remains pending even though that production defect was fixed. |
Download the worked review record CSV or the blank review record CSV. Use one row per check or recheck, with the asset version, location, criterion, evidence, outcome, next action, owner and review date. The CSV records decisions; it does not inspect media or calculate an approval score.
Make the final decision explicit.
A passing check applies to its stated criterion and file version. It is not approval of the entire asset. In the example, the owner can provide current offer terms or approve replacing the unsupported claim with wording the brief supports. Either route needs another check of the resulting export.
Before accepting an asset, record the exact file, intended use, reviewer, date and disposition of unresolved items. Write “pending” when a required check or decision is missing. Do not average a blocked claim away with several passing layout checks.
Creative approval also does not grant permission to publish to an account, authorize an ad budget, or establish that the piece will perform well. Keep the publishing decision separate. The creative handoff guide explains how to deliver the approved file and its supporting record.
Adapt the record to each format.
For video, use the reviewed version and timestamp or time range, then recheck at normal playback speed. For a carousel, identify the slide and its position in the sequence. For an image, name the region and the intended crop. A note such as “bottom-right price, square export” is more useful than “fix the text.”
Mark an audio check as not applicable for a static image rather than pretending it passed. A vertical video and a square adaptation need their own version-specific layout checks. Link them to the same brief while recording each accepted export separately.
For batch-level approval rates, use the content production pilot scorecard. That worksheet defines the denominator and separates first-pass acceptance from approval after revisions; this record explains what happened inside an individual review.