Aitoma creative workflow
The same brand.
A message that fits the market.
Plan the language, voice, on-screen text, and destination together. Review the finished creative with someone who understands the intended audience.
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Localization starts before the voiceover.
Choose the market and audience, not just a language label. Product terminology, tone, examples, currencies, and calls to action may differ. A literal translation can preserve words while losing the reason the message works.
The NAIARA work shown here was created for the Spanish market and approved by the client. It demonstrates a Spanish delivery. It does not establish support or equal quality across an unspecified list of languages.
Build a language reference.
| Reference | Why it matters |
|---|---|
| Approved product names | Keep names consistent in speech, captions, and screens. |
| Pronunciation recording | Give the reviewer and voice process a shared reference. |
| Tone examples | Show the level of formality and idioms that fit the audience. |
| Current destination | Ensure the viewer lands on an appropriate language and offer. |
| Reviewer | Name someone qualified to assess the local wording and voice. |
Confirm names that should remain untranslated. If a product screen is in a different language, decide whether the mismatch is acceptable or whether current localized captures are needed.
Review the layout after translation.
Text length changes. A headline that occupies two lines in one language may cover the product in another. Recheck line breaks, caption timing, button-like graphics, and the closing scene after the language is finalized.
Listen for natural phrasing as well as correct pronunciation. A technically correct sentence may still sound unusual to the intended audience. Record the exact requested wording rather than asking for a general accent change.
Approve each market version separately.
Keep a version ID for the script, audio, captions, and export. A correction to the source language does not automatically appear in every localized version. Use a short change log to identify which versions need another review.
Start with a representative piece before commissioning a large batch in a new language. Confirm the workflow, reviewer, and required source material. Measure the finished output and review effort instead of treating translation as a single unchecked step.
Make your next move specific to your brand.
Start with your free playbook: your audience, what to say, and ideas worth creating.