Collect the facts, visuals, voice guidance, and owners a producer needs. The pack should resolve recurring questions, not become a large folder that nobody can interpret.

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Brand reference handoff

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Your working plan

Brand and current scope: Illustrative coffee brand: The Daily Ritual. This example is a planning reference, not a real product catalog.
Approved facts and claims: List exact product names, variants, claims, source links, and the person who can verify them. Leave unknown facts out of the creative.
Visual identity: Attach current logo, color and type guidance, packaging, and approved composition examples. Identify details that must not change.
Voice and pronunciation: Provide approved wording, phrases to avoid, level of formality, and pronunciation recordings for brand or product names.
Asset manifest: Asset ID | file/link | version/date | allowed use | owner | current/pending/superseded. Example: PACK-01 | approved-pack.jpg | version to confirm | reference only | brand owner | pending.
Audience and market: Specify intended audience, language, market, product availability, and destination. Do not assume every source applies to every market.
Review owner and update rule: Name the factual approver and production reviewer. Replace outdated references in the active pack; retain a clearly marked history.

Edits stay in this tab. Export your work before leaving. This worksheet organizes your input; it does not generate or verify claims.

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Start with the authoritative version.

Identify which product page, packaging file, and screen capture are current. When references disagree, name the person who can decide. A producer should not have to infer the correct product variant from several similar files.

Keep the manifest readable. Asset IDs connect the brief to the source and make it easier to find affected creative when something changes. Use the asset inventory example and blank CSV when you need to track source evidence, intended use and unresolved decisions for each input.

Annotate the examples.

Explain why an approved piece is a reference: its pace, typography, product framing, or tone. Mark expired offers and product-specific statements that should not be reused.

For pronunciation, a short approved recording can be more useful than an ambiguous phonetic spelling. Keep the recording linked to the written product term.

Update the pack at the source.

When a product detail changes, update the current reference and move the old one into a clearly marked history. Do not silently overwrite an asset if older creative still depends on it.

Export this worksheet and store it with the approved assets. The page does not upload or inspect your files; it prepares a handoff you can share through your existing workflow. For how these inputs shape the message and creative direction, see Aitoma’s brand-informed creative process.