Content production timing log — fictional worked example
Source: https://aitoma.ai/guides/content-production-time#timing-log
All times and events are illustrative. Not an Aitoma customer result.

JOB AND MEASUREMENT BOUNDARY
Job ID: FICTIONAL-TIME-01
Asset ID: COFFEE-CLIP-01
Format: one short product video
Start event: brief and supplied references accepted
Start timestamp: 2026-10-20T09:00:00+00:00
Measurement cutoff: 2026-10-20T09:24:00+00:00
Final approval timestamp: 2026-10-20T09:24:00+00:00
Status at cutoff: approved
Final approved version: v2
Approval definition: producer's quality check and both business reviewers' checks complete
Exclusions: earlier research and reference preparation; publication; campaign measurement
Evidence: fictional illustration only; no real approval evidence exists

EVENT LOG
2026-10-20T09:00:00+00:00 | Brief and references accepted
2026-10-20T09:02:00+00:00 | First processing run starts
2026-10-20T09:08:00+00:00 | First export v1 ready
2026-10-20T09:13:00+00:00 | Quality review and correction complete; v2 ready
2026-10-20T09:20:00+00:00 | Reviewers A and B start reviewing v2
2026-10-20T09:23:00+00:00 | Reviewer B accepts product facts in v2
2026-10-20T09:24:00+00:00 | Reviewer A accepts v2; final approval recorded

PROCESSING LOG
First run | 09:02–09:08 UTC on 2026-10-20 | 6 elapsed minutes
Later export processing, if any, is not separately measured in this illustration.
Therefore six minutes is the first processing run, not total job processing time.

HUMAN ACTIVITY LOG
Producer | preparation | 09:00–09:02 UTC | 2 active person-minutes
Producer | quality review and correction | 09:08–09:13 UTC | 5 active person-minutes
Reviewer A | final business review | 09:20–09:24 UTC | 4 active person-minutes
Reviewer B | parallel product-fact review | 09:20–09:23 UTC | 3 active person-minutes
All four intervals are assumed fully active for this fictional example.

CALCULATIONS
Start to first export: 09:08 minus 09:00 = 8 elapsed minutes.
First processing run: 09:08 minus 09:02 = 6 elapsed minutes.
Start to final approval: 09:24 minus 09:00 = 24 elapsed minutes.
Active human work: 2 + 5 + 4 + 3 = 14 person-minutes.
Final business review spans four wall-clock minutes and consumes seven person-minutes.
Time from v2 ready to business review starting: 09:20 minus 09:13 = 7 elapsed minutes.
Do not add 14 person-minutes to 24 elapsed minutes: they measure different things.

REPORTABLE DESCRIPTION
In this fictional job, the first export was ready eight minutes after the brief was accepted.
Final approval took 24 elapsed minutes and the recorded work totaled 14 person-minutes.
Research before the accepted brief is excluded. This is not website-to-approved timing.
Approval does not establish publication or advertising results.